As we travel the highways and byways, we have come to appreciate the availability of our favorite wines. So when we recently learned of this survey, you can see how we wanted to participate. Please read on:
Wal-Mart announced that, sometime in 2011 it will begin offering customers a new discount item...Wal-Mart's own brand of wine. (We know this already exists. So there was some real concern on our part at first. But then we concluded that they were looking to perhaps expand. And the announcement continued.)
The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the wines at affordable prices in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts but, 'There is a market for inexpensive wine,' said Kathy Micken, professor of marketing at University of Arkansas , Bentonville. "However, branding will be very important".
Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brands and varieties.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
P.S. Don't bother posting a comment to tell me that this is a hoax. I know possum is not white meat.
P.S.S. We thank Krissy for forwarding this information to us. I am gathering our own tally and will be delivering it to the nearest store to be sure they hear from far and wide on any future expansion. I choose #9 and #5. Let me know your two top choices.
Thanks for visiting Hurley Travels. Talk to you later.